How CyberNet Built a Consistent LinkedIn Presence and Lowered CPL with a Full-Funnel Growth Strategy

A Telecom Company’s LinkedIn Growth Story

Introducing CyberNet Communications

CyberNet Communications is a leading telecommunication and business internet provider based in Riverside, California, specializing in enterprise-grade data solutions, IaaS, WAN, VoIP, and cloud services. 

Serving multiple industries—from healthcare to retail—they aim to deliver a reliable and secure communication infrastructure tailored to business needs. 

Despite their strong technical backbone, CyberNet faced challenges in establishing an effective and consistent digital presence, particularly on LinkedIn.

The Problems That CyberNet Faced

CyberNet’s leadership team was exploring LinkedIn as a channel to reach decision-makers in industries such as non-profits, healthcare, tech, and retail. But they faced a few key hurdles:

• Lack of consistent, targeted LinkedIn content.
• Inconsistent messaging aligned to segmented offers.
• Poor visibility with ICP job titles like IT Managers, Directors of Technology, and Operations Coordinators.
• No systemized approach to organic outreach or MoFu advertising.
• Difficulty in tracking performance and training internal teams to handle campaigns.

The team desired to:

• Showcase credibility and thought leadership.
• Build a repeatable LinkedIn process that they could manage internally.
• Gain high-quality leads at a cost-effective CPL.
• Multiple industry-targeting

They were trying to target several different industries at once. We needed more clarity on what they want to offer to a particular industry.

We asked them, “Any preferred combinations? Such as: X service/product that is more suitable for Y industry,” and here’s what their combinations looked like:

The Solution We Offered

We designed a full-funnel organic + paid LinkedIn strategy for CyberNet, with a focus on building brand trust, engaging the right audience segments, and driving qualified conversions at scale. Our work spanned:

• Profile optimization and personal branding for the company CEO Bruce Hakimi
• Company page visibility, 
• Middle of the Funnel LinkedIn ad funnels, 
• LinkedIn cold outreach automation, 
• And internal capability-building for their marketing team

The Strategies We Built

1. LinkedIn Ads Funnel: Driving Mid-Funnel Conversions

We launched a LinkedIn ad campaign built for middle-of-funnel engagement. 

They offer different services to different industries, so their case studies and lead magnets were also segmentized based on their offers such as:

• Internet + voice bundles
• SD WAN
• Cyber Secure
• CTFund, and so on

One irresistible lead magnet that we designed for CyberNet’s LinkedIn ads was:

 “How to choose an Internet service provider for your business”

Scroll-Stopping Ad Copy & Design

We brainstormed sharp LinkedIn ad copy and design that would actually cut it.

It was bold, insightful, and backed by real industry pain points.

The visuals? Clean. Sharp. Made to stand out.

Rigorous but strategic follow-ups

Whenever a lead interacted with CyberNet’s LinkedIn ad by downloading a lead magnet, we would add that lead to our follow-up system right away.

Here’s what the follow-up cycle looked like:

• A lead downloads a lead magnet
• LinkedIn notifies us of it
• We add them to our automated follow-up campaign on Expandi. (Expandi is a LinkedIn campaign automation tool.)
• Expandi sent the follow-up DMs thrice within 10 days to the lead based on the flow we had prepared.
• Email follow-ups: We would send the leads to the team CyberNet, and they used to follow up on emails on their own.

The Results:

• CTR: ~1%
• Engagement rate: 3.2%
• Conversion rate: 14.6%
• Avg. CPC: $1.78

2. LinkedIn Profile Optimization for The CEO

CEO, Bruce Hakimi, became the brand voice for CyberNet on LinkedIn. We optimized his profile with:

• Industry-specific keywords.
• Clear brand positioning in the headline and about section.

CTAs driving traffic to demo pages.

This transformed Bruce profile from passive to a lead-generating asset.

3. LinkedIn Weekly Content Calendars

We rolled out a 4-week recurring content calendar for the CEO’s profile.

• Thought leadership posts around secure connectivity, SD-WAN, and tailored industry solutions.
• Customer pain-point narratives.
• Visual carousels explaining bundled service offers.

The goal was to position Bruce as a credible, knowledgeable industry voice—meeting its ICP’s desire for transparency, reliability, and professionalism.

4. Expandi Campaigns for Organic Cold Outreach

We set up cold outreach flows using Expandi:

• Builder campaigns targeting segmented ICP roles: Directors of IT, Operations Coordinators, and Tech Consultants.
• Multi-step follow-ups scheduled over 7–10 days.

This allowed CyberNet to scale personal outreach and book intro calls consistently without manual work.

5. Training and Internal Enablement

To make the system sustainable, we trained Irina on:

• Managing LinkedIn ad dashboards and retargeting logic.
• Creating and scheduling weekly organic content.
• Running and optimizing Expandi campaigns independently.

Our training framework ensured that CyberNet could internalize and scale their efforts without dependency.

The Result

In a few weeks, CyberNet:

• Saw a 3x increase in LinkedIn engagement.
• Generated consistent demo requests from the right job titles.
• Brought down their CPL while gaining control over their marketing processes.

Here’s what Irine Gasic, The Digital Marketing Head at CyberNet, had to say in her Clutch review:

Read the full recommendation here: Clutch Review

Conclusion

CyberNet is one of the projects that needed an all-rounder LinkedIn-branding strategy.

Right from LinkedIn ads, to personal branding, to cold outreach campaigns- we built a holistic nexus and then handed it over to their internal team with detailed training sessions.

And that’s how another tech-marketing success story got added to our portfolio.

Looking to build a repeatable, cost-effective LinkedIn engine for your B2B brand?