Approach
We joined hands with Mapview to serve the above-mentioned requirements.
First, we requested James to give us in-depth information about who their ideal target customers are, including information about job titles, industries, location, pain areas, buying power, etc.
Utilising these inputs, we started working on plausible bidding and targeting strategies.
The content and graphics team identified all potential pain areas and created three to four ad alternatives for quick A/B testing.
Moreover, we enquired James of any existing funnels where he wanted to pour these leads into.