Grovner & Associates Fetched 109 Qualified Leads in Three Months with LinkedIn Ads
“Think building business in Dubai, Think Grovner & Associates”
In our intro call, Mr. Mohammed Almulla, the CEO of Grovner and Associates, told us that this was the message they wanted to send to their ICP.
They wanted to connect with companies around the world that were ready to set up their business in Dubai, but they knew they needed more than a generic ad campaign. They needed precision targeting, relevant messaging, and a strategy that would build trust across multiple cultures and languages.
We decided to create a campaign that would directly address entrepreneurs and decision-makers who were already considering expanding into Dubai. The key was to show them why Dubai was not just a good choice, but the best choice.
About Grovner and Associates
G&A is a Dubai-based consulting firm that specializes in helping companies establish their presence in the UAE.
They assist with licensing, compliance, market entry strategies, and business setup. Their expertise covers everything from legal paperwork to strategic advice on how to thrive in the UAE’s competitive market and unique culture.
The Challenges
Before working with us, Grovner and Associates had a clear value proposition but lacked the visibility needed to reach the right audience. They wanted to generate a steady flow of leads without wasting budget on irrelevant clicks.
Their challenge was twofold:
- Reaching global business owners who had both the intent and the resources to set up in Dubai.
- Communicating the opportunity in a way that felt relevant to different cultures, especially Portuguese-speaking markets in Brazil and Portugal.
The Solution
We started with a strong content offer: “Why Companies Should Set Up Businesses in Dubai”.
This was not just a brochure; it was a simple yet persuasive resource designed to educate and excite potential investors about the opportunities available in the UAE.
From there, we built a targeted LinkedIn ads campaign. The strategy included:
- Audience segmentation for startup founders, scale-up entrepreneurs, and professionals with skills such as scaling a business.
- Geographic targeting that covered LATAM, Asia, the US, and Europe.
- A dedicated Portuguese-language campaign for Brazil and Portugal to ensure the message connected culturally.
- A remarketing campaign to re-engage people who had shown interest but had not yet taken action.
We carefully designed ad creatives, including visuals that aligned with Dubai’s modern business image. The Portuguese campaign received its own localized graphics to ensure cultural relevance.
The Strategy in Action
The first few weeks were about testing. We refined our audiences, adjusted creative formats, and optimized the cost per click.
We monitored three key indicators closely: click-through rate, cost per click, and cost per lead.
- CTR stayed above 2 percent consistently.
- CPC remained below 3 USD.
- Engagement rate stayed above 2 percent.
Within 90 days i.e., three months, the campaign delivered over 109 qualified leads, each costing less than 10 USD.
The Results
For Grovner and Associates, these were not just numbers. Each lead represented a potential client with a serious interest in setting up in Dubai. The high engagement rate confirmed that the message resonated with the right audience.
By combining targeted content offers, culturally adapted campaigns, and precise remarketing, we built a lead generation machine that not only met but exceeded expectations.
Conclusion
This campaign proved that LinkedIn is one of the most powerful tools for B2B lead generation in the digital market. For Grovner and Associates, the combination of
- A well-crafted content offer,
- precise targeting, and
- Multilingual campaigns created a pipeline that could keep delivering far beyond the initial three months.
That’s how a fresh B2B idea gets traction today, just by showing up and going full on with LinkedIn.