How Flyability Bagged High-Ticket Clients Using Only LinkedIn Ads

 

When Flyability reached out to us, we said yes to this drone-marketing project, thinking of it just like other B2B projects we were doing at the time.

But when we actually got our heads around it, only then did we realize it was SO NOT like other B2B projects.

And thank goodness for that. Because who doesn’t like exciting new ideas to work on, right?

 Not only did this project make us learn about this rising core engineering industry, but together, both team Flyability and team Shivyaanchi actually thrived at it.

So, dear reader, we are presenting to you another customer success case study featuring Flyability.

Read on to know the full story!

But first of all, a little intro for Flyability. Shall we?

About Flyability

Flyability builds drones for inspecting confined and hard-to-reach spaces. Their technology lets inspectors collect data remotely—no need to enter dangerous areas.

Since 2014, they’ve helped companies improve safety, reduce downtime, and cut inspection costs.

  • Flyability combines advanced hardware and software for internal inspections.
  • They serve nearly 1,000 clients across 60+ countries. 
  • The company has offices in Switzerland, China, Singapore, and the U.S. 
  • It works in industries like Power, Oil & Gas, Mining, Chemicals, Maritime, and Utilities.

The Challenge

Flyability offers advanced drone solutions for non-destructive testing (NDT) in energy, mining, and infrastructure industries. But in a niche market where:

  • The vague idea of a buyer persona made it hard for them to decide which profiles to target
  • Buyers are unaware that drones can solve inspection challenges, and they wanted to do it right without sounding salesy.
  • Last but not least, selling drones comes with long sales cycles that are also compliance-heavy

 

three jigsaw puzzle pieces representing the three challenges Shivyaanchi was facing while solving Flyability's drone selling problem.

Another thing we found tough was to define a unique value proposition among the competitors selling similar solutions. 

Standing out is a struggle, especially when targeting highly specific roles like:

    • inspection engineers or 
    • asset integrity specialists
    • Head of maintenance, etc

Also read: 7 things drone companies need to understand about lead-generation

Our Strategy: LinkedIn Ads + MoFu Content Offers

Instead of chasing cold leads or trying to “sell” upfront, we focused on education and lead nurturing with a Middle of Funnel (MoFu) strategy. We built laser-focused LinkedIn ad campaigns that promoted lead magnets related to:

  • NDT industry trends 
  • Use cases for UT and drone-based inspections 
  • Whitepapers and safety insights 

These offers helped Flyability build trust, position their unique technology, and capture only the most engaged prospects.

 

 

How The Flyability Marketing Funnel Looked Like

  1. We defined the target audience and profiles
  2. Collaborated with Flyability’s technical team to understand their USPs
  3. Built multiple formats of lead magnets to offer on Flyability’s LinkedIn ads
  4. Strategized, designed, and made the LinkedIn ads LIVE and optimized them through our agile testing strategy.
  5. Leads started coming in from the first day itself
  6. We got leads through MOF lead magnets/ content offers, then the follow-up emails through Hubspot, and LI outreach were taken care of by the client’s team
  7. Team Flyability then took care of the next steps of the sales process- converting the leads into customers.

 

Testimonial from Flyability's marketing manager from EMEA region for Shivyaanchi

 

Results

  • 12–20% conversion rate on content offers 
  • 1%+ CTR on targeted ads 
  • 15–18 highly qualified leads per month


And the non-numeric results that worked in the background:

  • Increased awareness among niche, hard-to-reach job titles 
  • Better positioning against competitors with similar value props 

The key results that Shivyaanchi's LinkedIn ads brought for Flyability including 12–20% conversion rate on content offers 1%+ CTR on targeted ads 15–18 highly qualified leads per month

 

Why It Worked

  1. Hyper-targeted LinkedIn Ads: We honed in on key job titles in operations and engineering across relevant industries. 
  2. Problem-aware content: Rather than selling, we educated—bridging the knowledge gap between traditional inspection methods and drone solutions. 
  3. Lead quality over quantity: Our content drew in prospects who were not just curious but actively looking for better solutions. 
  4. Trust-building assets: Compliance and safety-focused materials reassured risk-averse buyers. 

Testimonial from Flyability's marketing manager from the USA for Shivyaanchi

 

What’s Next?

For Flyability, the MoFu strategy was key—but for other drone clients, we’re also testing bottom-of-funnel demo offers, opening new possibilities for direct conversions.

Since, core engineering is going to be the next big thing in tech, we are constantly burning the midnight oil to gain industry insights and rethinking our marketing strategies for this drone-selling niche.

Conclusion

Selling hardcore engineering products means breaking into a new territory. 

You are not selling a 14-day trial period or booking a demo for an intangible SaaS product.

You’re selling trust, proof, and performance via tangible products—all in one package.

Buyers need to see real-world results with engineering products, not just promises. You’re speaking to experts who care about specs, compliance, and risk. They won’t be swayed by flashy marketing—they want detailed answers, technical depth, and evidence that your solution works better than they already use.

It’s not about convenience; it’s about confidence. And that takes time, education, and a strategy built around real problems and measurable outcomes.

Want to turn niche challenges into qualified leads like Flyability did?

Let's talk winning LinkedIn ads