Solution
Once we gained an understanding of the company's goals and aspirations, we amalgamated all the components of the campaign and carried out a trial launch. Desirable results came in swiftly, and we noticed a significant level of interest from suitable candidates, who engaged with the ads and filled out the signup forms.
Through swift experimentation and optimization, we accomplished a series of milestones, one campaign at a time, till we reached a point of stable and positive results.
The project has continued to perform admirably since then, with several updates and enhancements. To ensure that we consistently deliver a rewarding ROI, we regularly iterate over all the fundamentals, such as targeting, bidding, copywriting, scaling up and down as per need, etc.
We also have a weekly 30-minute session with Gilad, during which we present the previous week's analytics and discuss new ads/campaigns integrations.