LinkedIn Ads are often praised for their precision targeting. They enable you to reach decision-makers by job title, company size, and industry. Something that no other platform does so...
When your LinkedIn Ads fail to perform or the performance starts to drop, it’s rarely just a targeting issue. More often, it’s your ad-creative. Most advertisers keep changing budgets,...
My friend, Vora, recently shared a fantastic anecdote with me. And I related that hard to this topic (LinkedIn Ads agency vs in-house team.) (Side effect of being a...
“Just Google it!” It’s been a long time (more than two decades) since we have been using online search and Google interchangeably. But lately, things aren’t looking well for...
Why LinkedIn ads are no longer optional for B2B On a chilly morning in Toronto, an IT firm, a team of 15, sat around their weekly meeting table....
310 million. No, this is not some funding news of another Silicon Valley tech startup. It’s the number of people who are using LinkedIn actively. Now, not everyone from...
B2B marketers should stop asking “Should we try video ads on LinkedIn?” anymore. They should ask, “How do we make LinkedIn video ads work harder for us?” Recently, LinkedIn’s...
Have you ever wondered what exactly happens to people who find your business on LinkedIn but leave after only one website visit? It would be incredible if every individual...
Just so you know this blog post wasn’t written by an AI generator, we’ll dive right into the topic. Here’s a popular question we often get asked: “I have...
In order to reach your ideal demographic, LinkedIn advertising offers a variety of targeting choices, bidding options, and paid options. You have access to a variety of ad choices...
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