So you’ve decided to reach out to your target audience through the world’s largest professional social network – Great Choice!
One of the major benefits of LinkedIn advertising is that it allows businesses to reach out to other businesses that are likely to enter a deal/ make a purchase, as well as the decision-makers who make those decisions.
That being said, LinkedIn has its own set of challenges.
Whether you’re new to the ad platform or have previously run different LinkedIn Ad campaigns, you may discover that your LinkedIn ads aren’t earning impressions or bringing in any conversions.
A 2022 report states that about 46% of Linkedin ads fail to reach out to their audience.
In this article, we will explore some of the reasons why your LinkedIn Ads fail to create an impact.
1. Rejected Advertisement
LinkedIn has a well-defined advertising policy. Every new ad campaign is first tested on the basis of that policy and after passing all its terms it lands in the market. This is done to maintain the integrity and professionalism of the network.
These policies include prohibiting content like:
- illegal product services
- fraud and deception
- gambling and sweepstakes
- adult content
- fake documents and related services
Forever Restricted Content includes:
- animal products
- dating services
- soliciting funds
- medical devices
- short-term and
- financial services
LinkedIn has guidelines for safety/privacy and editorial issues, which can be discovered on its official Marketing Policies page.
If your ad does not meet LinkedIn’s guidelines, you will receive an email explaining why it was rejected. You can also check the status of your ad,
If the status is Rejected it means that the ad’s corresponding post-click homepage violated LinkedIn’s Advertising Policy.
2. Inappropriate Landing Page
Anyone can earn clicks on LinkedIn, but does clicking ensure conversion?
Everyone despises the old bait-and-switch marketing strategy, and it simply does not work in online marketing.
Why are we bringing up this strategy?
Because many people create LinkedIn advertisements that do not correspond to their landing pages. This is a disaster strategy… Bounces are disasters!
You create an excellent advertisement, but when the user arrives at the landing page, they feel cheated. If the offer is not what they expected, they would simply walk away.
So, do your LinkedIn Ads and landing pages match?
If not, this could be the primary reason your clicks aren’t converting.
If the audience feels that the page does not match the ad, they will leave your page without hesitation. Then you just paid for a click that didn’t even result in a conversion.
3. One LinkedIn Ad Placement Per Campaign
You can run three types of LinkedIn placements namely:
- sponsored content
- sponsored InMail
- text ads
Sponsored InMail ads are forms of communication that appear within LinkedIn Messaging, while text ads appear in the site’s right-hand sidebar on the desktop.
While all of these placements can yield excellent results, most advertisers prefer sponsored content as their preferred placement.
Because of the high budget allocation on LinkedIn, advertisers are frequently forced to create only one campaign, but this shouldn’t limit the number of ads and placements you utilize.
Campaigns with a daily budget of $10 can still run multiple ads, so don’t limit your creatives.
4. Running Ads Remain Unmanaged
LinkedIn’s auction system favors individuals with high-engagement ads. As a result, it’s critical that you keep track of your progress. Keeping a close eye on the various metrics available can make or break an ad.
A/B testing is one method for optimizing and trying to improve running ads. Run multiple ad variations at the same time to see which ones work and which don’t.
Concentrate your spending plan on the best performers while reducing spending on the bottom performers.
Furthermore, trust the information supplied by LinkedIn, as it could be used to significantly improve each ad.
5. Improper Creatives
Creatives, specifically images, can make or break an ad on a platform like LinkedIn. Not only must you upload elevated images, but you must also ensure that they are in the right size and format.
Another common error that LinkedIn advertisers make with their images is employing color swatches. Always take into account that LinkedIn’s colors are extremely boring, consisting solely of blue and white.
In other words, you must use colors that end up making the image stand out, or else people will simply scroll by.
On a side note, use vibrant color combinations, but not excessively, as this can be irritating to some users.
Constructing LinkedIn advertisements can be difficult, but understanding several of the biggest errors and how to prevent them will start giving you an advantage over your competitors.
LinkedIn’s advertising platform is constantly improving, so it’s critical to keep up to date on changes to ensure your advertisements are fully utilized.
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